AI Insights · Timothy · January 2025
Performance of Top 5 Social Apps in Uruguay, Q4 2024
Explore the performance of the leading social apps in Uruguay during Q4 2024, including trends in downloads, revenue, and active users.
In the fourth quarter of 2024, the top social apps in Uruguay showed varied performances across downloads, revenue, and active users, according to data from Sensor Tower.
TikTok - Videos, Shop & LIVE saw a notable increase in weekly revenue, starting at approximately $19K and peaking at $21.7K in mid-November. Weekly downloads experienced a climb towards the end of the quarter, reaching 22K in December. Active users consistently grew from 722K to nearly 788K by the end of December.
Instagram maintained a steady revenue, fluctuating around $6K, while downloads rose significantly, peaking at 17K in late December. Active users increased from 984K to over 1M, reflecting a strong user base.
Facebook showed a modest revenue, with fluctuations between $700 and $1.7K. Downloads saw a rise to 14K in December, and active users hovered around 1M, with a slight dip towards the end of the quarter.
Threads experienced a decline in downloads from 14.5K to around 10K. However, active users grew steadily, reaching nearly 479K by the end of the quarter.
Finally, OmeTV – Video Chat Alternative had stable revenue, peaking at $643 in late December. Downloads increased from 4.6K to over 5K, while active users grew from 13K to nearly 13.1K.
For more detailed insights and data, visit Sensor Tower.
